Job cuts at Viridian – The effect of Chinese imports

April 7th, 2011 by Ian

A recent article by The Australian has outlined that Chinese imports could be to blame for job cuts at Viridian’s Melbourne glass manufacturing facility. Unfortunately it is a sign of the times as Chinese companies continue to market directly to end users here in Australia.

Here are a few examples of the Chinese approach.

Example 1

Dear sir or madam,

How are you!

Please pardon my abruptness, we have obtained your imformation from the Internet and know that you are in the market for glass,which comes within the frame of our business activities. Great Honor that I can write a letter to you with a hope that we could establish business relations.

We are xxxxxxxxxxx, founded in xxxx, is one of the biggest private deep processing of glass company in China, taking xxxxxx square meters factory space in xxxxxxx. We are specialized in producing bullet-resisting glass, toughened glass, curved tempered glass, insulated glass, laminated glass, laminated art glass, glaze tempered glass, etc………………………………

Example 2

Dear Sir,

First, we would like to take this opportunity to introduce our company to esteemed company. Our company, xxxxxx, is one of leading manufactures of glass in China, specialized in wide range of glass with high quality. For example, our company can 4mm,6mm,8mm,10mm,12mm thickness high quality toughened glass. We are professional to produce glass for Glass Pool Fencing , Shower room, . Our glass meets or exceeds CE(EN12150),AS/NZ2208:1996 standards……………………………..

Chinese imports are undoubtedly having an impact on the local glass market, which in the long term will influence the viability of local Australian glass manufacturing. Due to the unregulated structure of the glass industry, local manufacturers, resellers of imported products and Chinese companies marketing directly to Australian companies, are all fighting for market share. No doubt this competition would be contributing to Viridians decision to cut jobs here in Australia.

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